Manuscript received February 14, 2023; revised March 31, 2023; accepted August 2, 2023.
Abstract—This study examined the impact of social media
identity on online learning through social media. Smart-PLS 3.3
was run to test the relationship between social media identity,
self-efficacy, and social influence on online learning through
social media. The Moderation effect of social influence and
self-efficacy on the relation between social media identity and
behavioral intention to use social media for online learning was
examined. Questionnaires were distributed online and 362 valid
responses received. Results showed significant positive impact
of social media identity, self-efficacy and social influence on
behavioral intention to use social media in online learning
courses. The moderating effect of self-efficacy and social
influence was affirmed. High self-efficacy led to the negative
impact of social media identity on the use of the use of social
media in online learning. The high social influence led to the
positive impact of social media identity on social media use in
online learning. The study recommends developing guidelines
for integrating social media effectively in education, creating
user-friendly platforms, and enhancing students’ self-efficacy
through engaging projects. Additionally, promoting
communication and considering emotional participation,
self-efficacy, and social influence are essential. Further research
could explore performance expectancy and academic
achievement for deeper insights.
Index Terms—Technology identity, online learning, social
media identity, technology adoption, social influence
Ibrahim Almarashdeh is with the Department of Management Information
System, College of Applied Studies and Community Service, Imam
Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam, Saudi
Arabia.
Malek Alzaqebah is with the Department of Mathematics, College of
Science, Imam Abdulrahman Bin Faisal University, P.O. Box 1982,
Dammam, Saudi Arabia.
*Correspondence: ibramars@gmail.com (I.A.)
Cite: Ibrahim Almarashdeh* and Malek Alzaqebah, "The Impact of Technology Identity on Student‘s Adoption of Social Media in Online Learning," International Journal of Information and Education Technology vol. 13, no. 11, pp. 1809-1819, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).