doi: 10.7763/IJIET.2016.V6.720
The Relationship between e-Commerce Adoption and Competition in the Hotel Industry
Nomsa Mndzebele
Abstract
E-commerce is growing up very fast over the world and has tremendous potential for creating business opportunities. This paper examines if there is a relationship between competition and the extent of Electronic Commerce adoption in B2B inbound communication, B2C order taking, B2B outbound communication and B2B inbound communication. A quantitative methodology approach was adopted. The findings show a mean of 3.29. The study also found that there is a correlation between competition and e-commerce. Data was collected in 332 hotels in seven provinces in South Africa. The data collected was analysed using correlation and multiple regression analysis.
Keywords
- Competition
- adoption
- electronic commerce
How to Cite
Nomsa Mndzebele, "The Relationship between e-Commerce Adoption and Competition in the Hotel Industry," International Journal of Information and Education Technology, vol. 6, no. 5, pp. 394-397, 2016. https://doi.org/10.7763/IJIET.2016.V6.720
Copyright & License
Copyright © 2016 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).