—E-commerce is growing up very fast over the world
and has tremendous potential for creating business
opportunities. This paper examines if there is a relationship
between competition and the extent of Electronic Commerce
adoption in B2B inbound communication, B2C order taking,
B2B outbound communication and B2B inbound
communication. A quantitative methodology approach was
adopted. The findings show a mean of 3.29. The study also found
that there is a correlation between competition and e-commerce.
Data was collected in 332 hotels in seven provinces in South
Africa. The data collected was analysed using correlation and
multiple regression analysis.
—Competition, adoption, electronic commerce.
Nomsa Mndzebele is with the Business Administration Department,
Faculty of Commerce, University of Swaziland, Kwaluseni, Swaziland
Cite: Nomsa Mndzebele, "The Relationship between e-Commerce Adoption and Competition in the Hotel Industry," International Journal of Information and Education Technology vol. 6, no. 5, pp. 394-397, 2016.