Abstract—Based on the theory of immersion, this article
explores the influence of the school's organizational innovation
atmosphere on the improvement of college students' artistic
creativity. Use AMOS data analysis to verify the impact of the
school’s organizational innovation atmosphere and flow
experience on college students’ artistic creativity? Explore new
ways to use virtual reality technology to improve university art
professional education, apply virtual reality technology to
university art professional education, and provide a more
modern and innovative atmosphere for art professional
education. Discuss how virtual reality can play a greater
potential in the process of art professional education, create an
artistic conception of flow experience for college students,
stimulate their artistic creativity, and improve the quality of art
professional education. Explore the ways that virtual reality
technology can help art students to improve their artistic
Index Terms—Artistic creativity, flow experience, school organizational innovation atmospher, virtual reality.
Wei-Ying Wang is with Krirk University, Bangkok, Thailand. She is also with Jilin Engineering Normal University, Changchun, China (e-mail: firstname.lastname@example.org).
Li-Chu Tien is with Krirk University, Bangkok, Thailand. She is also with the Department of International Trade, Overseas Chinese University, No.100, Chiao Kwang Rd, Taichung 40721, Taiwan (e-mail: email@example.com).
Yu-Qi Du is with Universiti Putra Malaysi, Malaysia (e-mail: firstname.lastname@example.org).
Cite: Wei-Ying Wang, Li-Chu Tien, and Yu-Qi Du, "Based on VR Technology the Influence of School Organizational Innovation Atmos Phere Artistic Creativity of University Students: Mediating Role of Flow Experience," International Journal of Information and Education Technology vol. 12, no. 2, pp. 123-131, 2022.Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).