Abstract—City sign plays a positive role in the mold of the city image and the promotion of the city brand. It promotes the communication and transmission of the cities’ economic culture. Typical cultural elements of city sign design can build the city image and outstand the features of city culture. They are the cities’ typical visual identification symbols.
Index Terms—City sign design; cultural element; visual communication design; application.
The authors are with School of Urban Design, Wuhan University, Wuhan 430072, China
Cite: Xiao Xiao, You Lu, Zhi Wang, and Yanfang Liu, "City Sign Design and the Application of Cultural Elements," International Journal of Information and Education Technology vol. 2, no. 3, pp. 278-280, 2012.