Abstract—Social media has great impact of its use by college libraries; thus, the academic library of a city college in the Philippines has been considered in this study. SmartPLs was employed to predict the use of social media platforms in promoting the academic library services of the college. Descriptive method was used, and validated structured questionnaires were distributed to 174 student-respondents. Majority use their own social media accounts. They have an access to the academic library which has three main social media platforms: Facebook, Twitter, and Instagram. The factors they consider are purpose, library account contents, and relative advantages of social media. Findings revealed that these factors influence the promotion of academic library services through social media platforms. Active usage of library social media accounts should be encouraged to provide better promotion of the library, particularly its resources and services.
Index Terms—Academic library services, Philippines, social media platforms, students.
Hazelle Ann Yalung, Diana L. Tuliao, Princess Rona M. Gabriel, Mark Gil Superio, and Richard Daenos are with Institute of Computing Studies and Library Information Science, City College of Angeles, Philippines. Solomon Ayodele Oluyinka is with College of Business Administration and Accountancy, Baliuag University, Bulacan, Philippines (the corresponding author; e-mail: firstname.lastname@example.org).
Cite:Hazelle Ann Yalung, Diana L. Tuliao, Princess Rona M. Gabriel, Solomon Ayodele Oluyinka, Mark Gil Superio, and Richard Daenos, "Use of Social Media Platforms in Promoting the Academic Library Services of City College of Angeles among Students," International Journal of Information and Education Technology vol. 10, no. 6, pp. 482-487, 2020.Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).