Manuscript received August 28, 2022; revised September 13, 2022; accepted October 3, 2022.
Abstract—The mobile application via experiential learning
to promote news awareness and proactive public relations is a
kind of tool in the form of a mobile application, which is used to
both publicize and receive news within Broadcast Major,
College of Industrial Technology, King Mongkut’s University of
Technology North Bangkok, Thailand so that all of the targeted
users in Thailand, and especially in this major, have the same
understanding. The application is compatible with a variety of
display screens with different user interfaces (Responsive Web
Design) in both iOS and Android operating systems. The 62
participants in this research, 41 males and 21 females, were
derived by means of purposive sampling and divided into two
groups: lecturers, current students, and staff at the College of
Industrial Technology, King Mongkut’s University of
Technology North Bangkok, and the general public. Data
gathered from these participants were accumulated during the
second semester. The research tools consisted of 1) the mobile
application via experiential learning to promote news
awareness and proactive public relations, and 2) an evaluation
form on the satisfaction towards the mobile application via
experiential learning to promote news awareness and proactive
public relations. The results of this research show that 1) the
mobile application via experiential learning to promote news
awareness and proactive public relations can be used
practically for news awareness and public relations, as it allows
users of both iOS and Android operating systems to instantly
access information, anywhere and at any time; and it is
compatible with a variety of display screens with different user
interfaces (Responsive Web Design), and 2) the satisfaction
towards the mobile application via experiential learning to
promote news awareness and proactive public relations is at a
very high level.
Index Terms—Mobile application, experiential learning,
news awareness, proactive public relations.
The authors are with the College of Industrial Technology, King
Mongkut’s University of Technology North Bangkok, Bangkok, Thailand.
*Correspondence: pinanta.c@cit.kmutnb.ac.th
Cite: Pinanta Chatwattana*, Supannee Wangsorn, and Ploypim Promchai, "The Mobile Application via Experiential Learning for Public Relations in Thailand," International Journal of Information and Education Technology vol. 13, no. 2, pp. 296-301, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).