Manuscript received November 18, 2022; revised December 12, 2022; accepted January 18, 2023.
Abstract—The near end of the COVID-19 pandemic has now
opened up opportunities in the education sector. Since the
pandemic forced universities to conduct virtual classes,
different universities were able to develop the platform to
accommodate fully online learning, blended learning, and the
traditional face-to-face learning. The aim of this study was to
evaluate the factors affecting continuous intention to enroll in
the ubiquitous online experience (UOX) learning modality
among students in the Philippines through the integration of the
DeLone and McLean IS Success Model and the UTUAT2 which
was simultaneously analyzed using deep learning neural
network. After data preprocessing and optimization, results
showed that facilitating conditions was the most influential
factor affecting continuous intention to enroll in the UOX
learning modality, followed by student satisfaction,
performance expectancy, behavioral intentions, hedonic
motivation, information quality, effort expectancy, system
quality, habit, and price value (tuition fee). Universities in the
current time presents blended, fully online, and face-to-face
learning. With the ubiquitous experience for learning, students
in different countries and walks of life may capitalize on this
modality which gives greater opportunities for universities to
venture with their business in the education sector. Provided in
the discussion are the key indicators that may be capitalized by
universities for the promotion and strategies to build the UOX
learning modality. As far as the results show, sole learning is
most preferred by students who are taking this modality and
should be prioritized by universities.
Index Terms—Behavioral intentions, deep learning neural
network, online learning, student satisfaction, ubiquitous
learning
The authors are with the School of Industrial Engineering and
Engineering Management, Mapua University, Philippines.
*Correspondence: aksong@mapua.edu.ph (A.K.S.O.)
Cite: Ardvin Kester S. Ong* and Michael N. Young, "Evaluation of Factors Affecting Ubiquitous Online Experience Learning Modality during the Near End of COVID-19: A Case Study in the Philippines," International Journal of Information and Education Technology vol. 13, no. 7, pp. 1129-1134, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).