doi: 10.7763/IJIET.2012.V2.112
Monitoring Opinions in Online Forums – A Case Study from the Sports Industry
Carolin Kaiser
,
Freimut Bodendorf
Abstract
The Web 2.0 provides a worldwide platform for opinion exchange. There is an increasing number of consumers who are expressing their opinions on products. The analysis of online opinions is an important instrument for market research. Due to the abundance of opinions an automated approach is crucial. In this paper, an approach is presented which allows the extraction, aggregation and monitoring of consumer opinions with the aid of text mining. A case study from the sports industry serves as an example for the application and commercial relevance of this approach.
Keywords
- Opinion monitoring
- text mining
- online forums
- online market research
How to Cite
Carolin Kaiser and Freimut Bodendorf, "Monitoring Opinions in Online Forums – A Case Study from the Sports Industry," International Journal of Information and Education Technology, vol. 2, no. 3, pp. 212-215, 2012. https://doi.org/10.7763/IJIET.2012.V2.112
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).