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General Information
    • ISSN: 2010-3689
    • Frequency: Bimonthly (2011-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJIET
    • Editor-in-Chief: Prof. Dr. Steve Thatcher
    • Executive Editor: Ms. Nancy Y. Liu
    • Abstracting/ Indexing: EI (INSPEC, IET), Electronic Journals Library, Google Scholar, Crossref and ProQuest
    • E-mail: ijiet@ejournal.net
Editor-in-chief
Prof. Dr. Steve Thatcher
University of South Australia, Australia
It is my honor to be the editor-in-chief of IJIET. The journal publishes good papers which focous on the advanced researches in the field of information and education technology. Hopefully, IJIET will become a recognized journal among the scholars in the filed of information and education technology.
IJIET 2012 Vol.2(3): 212-215 ISSN: 2010-3689
DOI: 10.7763/IJIET.2012.V2.112

Monitoring Opinions in Online Forums – A Case Study from the Sports Industry

Carolin Kaiser and Freimut Bodendorf

Abstract—The Web 2.0 provides a worldwide platform for opinion exchange. There is an increasing number of consumers who are expressing their opinions on products. The analysis of online opinions is an important instrument for market research. Due to the abundance of opinions an automated approach is crucial. In this paper, an approach is presented which allows the extraction, aggregation and monitoring of consumer opinions with the aid of text mining. A case study from the sports industry serves as an example for the application and commercial relevance of this approach.

Index Terms—Opinion monitoring, text mining, online forums, online market research.

C. Kaiser is with Institute of Information Systems, University of Erlangen-Nuremberg, Germany (e-mail: carolin.kaiser@wiso.uni-erlangen.de)
F. Bodendorf is with Institute of Information Systems, University of Erlangen-Nuremberg, Germany (e-mail: bodendorf@wiso.uni-erlangen.de)

[PDF]

Cite: Carolin Kaiser and Freimut Bodendorf, "Monitoring Opinions in Online Forums – A Case Study from the Sports Industry," International Journal of Information and Education Technology vol. 2, no. 3, pp. 212-215, 2012.

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