doi: 10.7763/IJIET.2012.V2.198
Alliances and Competitive Advantage
Popescu Doina
,
Ceptureanu Sebastian ,
Ceptureanu Eduard
Abstract
Alliances can help firms to achieve their objectives in several ways. Alliances not only spread the risk of business ventures by sharing that risk with other firms, they also give firms access to knowledge, resources, and capabilities that the firm might otherwise lack. Through alliances potential competitive advantage is achieved in four ways: joint investment, knowledge sharing, complementary resources, and effective management.
Keywords
- Alliance
- competitive advantage
- knowledge sharing
How to Cite
Popescu Doina, Ceptureanu Sebastian, and Ceptureanu Eduard, "Alliances and Competitive Advantage," International Journal of Information and Education Technology, vol. 2, no. 5, pp. 533-534, 2012. https://doi.org/10.7763/IJIET.2012.V2.198
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).