Abstract—Alliances can help firms to achieve their objectives in several ways. Alliances not only spread the risk of business ventures by sharing that risk with other firms, they also give firms access to knowledge, resources, and capabilities that the firm might otherwise lack. Through alliances potential competitive advantage is achieved in four ways: joint investment, knowledge sharing, complementary resources, and effective management.
Index Terms—Alliance, competitive advantage, knowledge sharing.
The authors are with the Bucharest University of Economic Studies, Romana Square 6, Romania (e-mail: email@example.com, firstname.lastname@example.org, email@example.com).
Cite: Popescu Doina, Ceptureanu Sebastian, and Ceptureanu Eduard, "Alliances and Competitive Advantage," International Journal of Information and Education Technology vol. 2, no. 5, pp. 533-534, 2012.