—The study is an assessment of the knowledge
management system used by the creative enterprises in Cebu,
Philippines to identify, measure, manage and develop
intellectual capital. It is a descriptive research. The study used
Pearson’s correlation to test the strength of association among
the variables namely: intellectual capital inventory, elicitation,
generation, documentation, utilization, retention, maintenance
and enrichment audit. Findings revealed that the 25 enterprises
have a knowledge management system embedded in the firm.
There was conscious effort to manage the knowledge flow,
however, problems were encountered due to its intangible
nature. The study presents the CGA Knowledge Flow
Management Model which advocates for a firm to imbibe a
knowledge-sharing culture and such sharing must reach up to
reciprocity. The study calls for a paradigm shift in the mindset
of knowledge workers who are the source of creativity and
competitive advantage for the firm.
—Creative industry, intellectual capital,
intellectual property rights, knowledge management.
C. G. Anzano is with the Department of Economics and Business
Administration of the University of San Carlos, Cebu, Philippines (e-mail:
M. A. Khanser is with the Department of Business Administration of the
University of San Carlos, Cebu, Philippines (e-mail:
Cite:Corazon Gaanan Anzano and Marites A. Khanser, "Towards an Integrated Approach in Knowledge Management in the Creative Industry," International Journal of Information and Education Technology vol. 3, no. 4, pp. 424-432, 2013.