—Small and medium enterprises (SME) hold an
important role in developing a country’s economy. However,
many SMEs failed to stay in competition due to a handful of
problems, including capital shortage, marketing difficulties, etc.
A good choice of strategies will contribute to the SMEs survival,
thus strategic management is needed. Strategic position analysis
and strategy prioritization is conducted in this research.
The SPACE Matrix is used to map SME into one of these
quadrants: aggressive, conservative, defensive, or competitive.
Strategy prioritization is done using QSPM, and the result
shows the most attractive strategy to the least attractive for the
SME are as follows: adding new product variants; expanding
sales area; developing new natural stones products; holding
promotional events and placing advertisement; business
diversification by opening unrelated new product lines; selling
directly to end users; assigning market representatives;
acquiring or holding a joint venture with smaller SMEs; and
integrating with suppliers.
—Strategic management, small and medium
enterprises, SPACE matrix, QSPM.
The authors are with the Atma Jaya Catholic University of Indonesia,
Indonesia (e-mail: email@example.com, firstname.lastname@example.org).
Cite:Augustina Asih Rumanti and Kevin Joseph Syauta, "Determining Strategies Based on Strategic Position Analysis in Small and Medium Enterprises," International Journal of Information and Education Technology vol. 3, no. 4, pp. 442-447, 2013.