Abstract—The European Community is a diverse ensemble of
regions, cultures and languages. This is an advantage as it
introduces a variance of views and approaches for common
problems and issues - however it is also a barrier for companies
trying to internationalize or establish joint ventures in the
European market or outside of it. The use of an intermediary
language, like English or German is an incomplete solution as
good commercial relations always depend on full understanding
and confidence between the parts. In particular, this can be a
problem for Micro Enterprises (start-ups) and SMEs that do
not have dedicated staff for this purpose. As a consequence,
these companies still depend largely on their domestic markets
despite the opportunities made available by the enlarged single
market and by globalization at large. Business to Business (B to
B) e-commerce and e-marketing possibilities are not being
effectively exploited by these companies. This article presents
an approach that seeks to address the reinforcement of Micro
and SME’s managers' skills in the process of
internationalization to internal and external markets through
electronic business platforms. Therefore, the project aims for
the improvement of languages and culture skills relative to the
use of e-marketing and e-commerce tools, the establishment of
relations through electronically supported social platforms and
the encouragement of entrepreneurship. The project
methodology is based on a Serious Game approach that provide
rule-based, professional, real-life situations and contexts of
interaction where the player tries to achieve learning objectives
and improve personal skills and social competencies.
Index Terms—Serious games, language learning, game-based
learning.
The authors are with the Instituto Superior de Engenharia do Porto,
Portugal (e-mail: pmo@isep.ipp.pt, cmc@isep.ipp.pt).
Cite:Paula Escudeiro and Carlos Vaz de Carvalho, "Game-Based Language Learning," International Journal of Information and Education Technology vol. 3, no. 6, pp. 643-647, 2013.