—Social networks (SNs) are growing rapidly as
leading technologies for education and learning platform. They
have the potential to create new contents and opportunities that
increase student's motivation for learning. However,to have an
effective implementation and adoption for such
technologies,there is a need to identify factors influence the
students' acceptance of such technologies as new learning tools.
By relying on the Technology Acceptance Model - TAM model
which focuses on perceived usefulness and perceive ease of use
as well as behavior intention toward using new technology was
used to examine the student's behavior intention toward using
SNs as learning tools at University of Bahrain. A quantitative
research approach was conducted using survey method.Data
were collected from a sample of undergraduate students from
Information Systems at the University of Bahrain. PLS was
conducted to test the predictive power of the proposed factors of
the research model. The study confirmed that perceived
usefulness and perceived ease are vital factors for predicting the
students' behavioral intention to use social networks as learning
tools. Both factors have shown a direct impact on thestudents'
behavioral intention. In addition, they were act as moderators
for the impact of many factors such as computer self-efficacy,
perceived enjoyment and perceived mobility value on the
—University of Bahrain, social networks, TAM,
perceived enjoyment, perceived mobility value.
The authors are with the IS department at the University of Bahrain,
Kingdom of Bahrain (e-mail: jalammari@ uob.edu.bh).
Cite: Jaflah H. Al-Ammary, Amna K. Al-Sherooqi, and Hajer K. Al-Sherooqi, "The Acceptance of Social Networking as a Learning Tools at University of Bahrain," International Journal of Information and Education Technology vol. 4, no. 2, pp. 208-214, 2014.