—This paper contains a qualitative analysis of
selected excerpts from the managerial communication records
of the Cofimvaba e-textbook project. This project is conducted
in the Eastern Cape, a province of South Africa. The component
managers of the project use Whatsapp, a popular social media
platform to engage in managerial communication. The
researchers found that this unconventional platform proved to
be an excellent anchor for managerial communication on the
—Managerial communication, social media,
e-textbook, content analysis, group behavior.
Abraham Gert van der Vyver is with School of IT, Monash SA, Ruimsig,
South Africa (e-mail: Braam.firstname.lastname@example.org).
B. Williams is with Feedback Research and Analytics, Pretoria, South
Africa (e-mail: email@example.com).
M. A. Marais is with the Meraka Institute, CSIR, Pretoria, South Africa
Cite: Abraham Gert van der Vyver, B. Williams, and M. A. Marais, "Using Social Media as a Managerial Platform for an Educational Development Project: Cofimvaba," International Journal of Information and Education Technology vol. 5, no. 12, pp. 910-913, 2015.