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IJIET 2019 Vol.9(1): 1-7 ISSN: 2010-3689
doi: 10.18178/ijiet.2019.9.1.1164

Use of an Interdisciplinary Teaching to Innovation Model for an Agricultural Marketing

Hui-Jiun Hu and Li-Shu Lu

Abstract—This course through the collaboration of interdisciplinary teachers and experts. Professional techniques from various fields of knowledge were combined to stimulate innovative thinking among the students. The teaching method involved the “double diamond” design process model: Students explored (discover, 1D) the needs of the people, environment, and other items in agricultural areas; defined (define, 2D) problems that could be solved; participated in brainstorming activities to develop (develop, 3D) problem-solving directions and tools; and implemented their ideas and presented (deliver, 4D) their projects. Furthermore, the students were taught to utilize the convenient information and communication technologies (ICTs) that were available during the development of their projects. Not only can it reduce development costs, but it can also speed up development. We found the high-quality agricultural products produced by small farmers were found to have lacked brand and marketing channels; thus, they were unable to attract young people willing into the countryside. Finally, we proposed an innovative model of agricultural marketing: "Customized QR Code Video Marketing linking Mobile Payment Technology". Through the integration of PayPal’s mobile payment technology with the customized QR code design and the marketing video upload system. Small farmers can able to easily engage in direct sales, improve the brand identity of their high-quality nontoxic products, and more flexibility reduces cost.

Index Terms—Interdisciplinary teaching, 4D teaching method, agricultural marketing.

Hui-Jiun Hu is with the Department of Visual Arts, National Chiayi University, Chiayi, Taiwan (e-mail: momo@mail.ncyu.edu.tw).
Lu Li-Shu is with the Department and Graduate School of Digital Media Design, National Yunlin University of Science and Technology, Douliou, Yunlin City, Taiwan (e-mail: luls@gemail.yuntech.edu.tw).


Cite: Hui-Jiun Hu and Li-Shu Lu, "Use of an Interdisciplinary Teaching to Innovation Model for an Agricultural Marketing," International Journal of Information and Education Technology vol. 9, no. 1, pp. 1-7, 2019.

General Information

  • ISSN: 2010-3689 (Online)
  • Abbreviated Title: Int. J. Inf. Educ. Technol.
  • Frequency: Monthly
  • DOI: 10.18178/IJIET
  • Editor-in-Chief: Prof. Dr. Steve Thatcher
  • Managing Editor: Ms. Nancy Y. Liu
  • Abstracting/ Indexing: Scopus (CiteScore 2022: 2.0), INSPEC (IET), UGC-CARE List (India), CNKI, EBSCO, Google Scholar
  • E-mail: ijiet@ejournal.net


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