Abstract—Based on the creativity component theory, this
paper discusses the influence of school organizational
innovation atmosphere on artistic creativity from the
perspective of digital media art. With the method of convenient
sampling, 1,000 college students majoring in art were selected
from representative comprehensive universities in Jilin, Shanxi,
Chongqing, Guangxi and Shaanxi provinces for a questionnaire
survey. According to the received valid data, SPSS 24.0 and
AMOS 24.0 were used for statistical analysis, and SEM was
used for path analysis of intermediary effect. The results are as
follows: The higher the degree that art majors perceive the
innovative atmosphere of school organization, the stronger
their artistic creativity; The higher the degree that art majors
perceive the innovative atmosphere of school organization, the
easier it is to stimulate creative motivation; The stronger the
creative motivation of art majors, the stronger their artistic
creative ability; Creative motivation plays a partial
intermediary role between the innovative atmosphere of school
organization and artistic creativity, that is, the innovative
atmosphere of school organization perceived by art majors can
have a positive impact on their artistic creativity directly or
indirectly through the intermediary effect of their creative
motivation. Therefore, it is suggested that colleges and
universities should make full use of digital media art, optimize
the innovative atmosphere of school organization, and optimize
the teaching scene of art majors. Stimulate the creative
motivation of art majors and improve their artistic creativity.
Index Terms—Digital media art, school organization innovation atmosphere, creative motivation, artistic creativity.
The authors are with Krirk University, Thanon Ranon Intra, Khwaeng Anusawari, Khet Bang Khen, Krung Thep Maha Nakhon 10220, Thailand.
Cite: Wei-Ying Wang* and Li-Chu Tien, "The Influence of Artistic Innovation Atmosphere on Artistic Creativity Based on Digital Media — Creative Motivation as Intermediary Variable," International Journal of Information and Education Technology vol. 13, no. 2, pp. 320-328, 2023.Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).