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IJIET 2012 Vol.2(3): 196-200 ISSN: 2010-3689
DOI: 10.7763/IJIET.2012.V2.108

Transmedia Storytelling: A Study of the Necessity, Features and Advantages

Daryoosh Hayati

Abstract—According to the underlying Marxist view, "economy is the base". The existence of storytelling as a source of entertainment for children is being influenced by a wide range of entertainments provided by digital media, and cyber space as a result of new economic and marketing systems. However the new technologies as the outcomes of new socioeconomic methods have been used to revive the storytelling tradition by the application of transmedia strategy which presents the opportunity to create deeper, stronger, and more varied connections between story universes and audiences, or in other words the virtual costumers. Transmedia strategy as a narrative storytelling uses different media and cyber space as platforms to advance the story and to create ever-larger fictional worlds of events and characters who become role models. As a result to facilitate the trend of promoting transmedia storytelling, this essay would introduce its concept as well as discussing how transmedia storytelling is formed in addition to delving for its socio-economical, educational and psychological advantages and causes to name a few.

Index Terms—Transmedia, narrative storytelling, Web 2.0 connections, and Blockbusters.

Daryoosh Hayati is with the Department of English, Lamerd Branch, Islamic Azad University, Iran (e-mail: dhayati@iaulamerd.ac.ir).


Cite: Daryoosh Hayati, "Transmedia Storytelling: A Study of the Necessity, Features and Advantages," International Journal of Information and Education Technology vol. 2, no. 3, pp. 196-200, 2012.

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General Information

  • ISSN: 2010-3689 (Online)
  • Abbreviated Title: Int. J. Inf. Educ. Technol.
  • Frequency: Monthly
  • DOI: 10.18178/IJIET
  • Editor-in-Chief: Prof. Dr. Steve Thatcher
  • Executive Editor: Ms. Nancy Y. Liu
  • Abstracting/ Indexing: Scopus (CiteScore 2022: 2.0), INSPEC (IET), UGC-CARE List (India), CNKI, EBSCO, Google Scholar
  • E-mail: ijiet@ejournal.net


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