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IJIET 2013 Vol.3(4): 442-447 ISSN: 2010-3689
DOI: 10.7763/IJIET.2013.V3.315

Determining Strategies Based on Strategic Position Analysis in Small and Medium Enterprises

Augustina Asih Rumanti and Kevin Joseph Syauta

Abstract—Small and medium enterprises (SME) hold an important role in developing a country‚Äôs economy. However, many SMEs failed to stay in competition due to a handful of problems, including capital shortage, marketing difficulties, etc. A good choice of strategies will contribute to the SMEs survival, thus strategic management is needed. Strategic position analysis and strategy prioritization is conducted in this research.
The SPACE Matrix is used to map SME into one of these quadrants: aggressive, conservative, defensive, or competitive. Strategy prioritization is done using QSPM, and the result shows the most attractive strategy to the least attractive for the SME are as follows: adding new product variants; expanding sales area; developing new natural stones products; holding promotional events and placing advertisement; business diversification by opening unrelated new product lines; selling directly to end users; assigning market representatives; acquiring or holding a joint venture with smaller SMEs; and integrating with suppliers.

Index Terms—Strategic management, small and medium enterprises, SPACE matrix, QSPM.

The authors are with the Atma Jaya Catholic University of Indonesia, Indonesia (e-mail: augustina@atmajaya.ac.id, kevin.syauta@target.com).


Cite:Augustina Asih Rumanti and Kevin Joseph Syauta, "Determining Strategies Based on Strategic Position Analysis in Small and Medium Enterprises," International Journal of Information and Education Technology vol. 3, no. 4, pp. 442-447, 2013.

General Information

  • ISSN: 2010-3689 (Online)
  • Abbreviated Title: Int. J. Inf. Educ. Technol.
  • Frequency: Monthly
  • DOI: 10.18178/IJIET
  • Editor-in-Chief: Prof. Dr. Steve Thatcher
  • Executive Editor: Ms. Nancy Y. Liu
  • Abstracting/ Indexing: Scopus (CiteScore 2022: 2.0), INSPEC (IET), UGC-CARE List (India), CNKI, EBSCO, Google Scholar
  • E-mail: ijiet@ejournal.net


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