Abstract—Social networking media are becoming popular
among students and teachers in higher education. Researchers
have also started to explore the use of social networking media
for teaching and learning in higher education. Social networking
media have offered new opportunities for sharing, creating and
interacting between students and teachers. However, to
implement and adopt such technology, there is a need to
investigate the factors that influence the acceptance of the
students and the teachers using such technologies as a tool for
learning and teaching. In this paper, a study based on the
Technology Acceptance Model (TAM), which emphasizes on
Perceived Ease of Use and Perceived Usefulness together with
Behavior Intention to use new technologies, is used to test the
factors of using social networking media for e-learning in
Libyan higher education. A quantitative research method was
employed utilizing survey method. Research data was collected
from a sample of teachers and students from four universities in
the Libyan higher educational sector. Structural Equation
Modeling was carried out to examine the predictive behaviour of
the proposed factors of the research model. It was discovered
from the study that the Perceived Ease of Use and Perceived
Usefulness are important factors for predicting a student’s and
teachers’ behavioral intention to use social networking media
for e-learning in Libyan higher education.
Index Terms—Libyan higher education, social networking media, perceived ease of use, perceived usefulness, e-learning.
The authors are with Murdoch University, Australia (e-mail: email@example.com).
Cite: Ali Mohamed Elkaseh, Kok Wai Wong, and Chun Che Fung, "Perceived Ease of Use and Perceived Usefulness of Social Media for e-Learning in Libyan Higher Education: A Structural Equation Modeling Analysis," International Journal of Information and Education Technology vol. 6, no. 3, pp. 192-199, 2016.