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IJIET 2016 Vol.6(5): 394-397 ISSN: 2010-3689
DOI: 10.7763/IJIET.2016.V6.720

The Relationship between e-Commerce Adoption and Competition in the Hotel Industry

Nomsa Mndzebele

Abstract—E-commerce is growing up very fast over the world and has tremendous potential for creating business opportunities. This paper examines if there is a relationship between competition and the extent of Electronic Commerce adoption in B2B inbound communication, B2C order taking, B2B outbound communication and B2B inbound communication. A quantitative methodology approach was adopted. The findings show a mean of 3.29. The study also found that there is a correlation between competition and e-commerce. Data was collected in 332 hotels in seven provinces in South Africa. The data collected was analysed using correlation and multiple regression analysis.

Index Terms—Competition, adoption, electronic commerce.

Nomsa Mndzebele is with the Business Administration Department, Faculty of Commerce, University of Swaziland, Kwaluseni, Swaziland (e-mail: nomsa@uniswa.sz).


Cite: Nomsa Mndzebele, "The Relationship between e-Commerce Adoption and Competition in the Hotel Industry," International Journal of Information and Education Technology vol. 6, no. 5, pp. 394-397, 2016.

General Information

  • ISSN: 2010-3689 (Online)
  • Abbreviated Title: Int. J. Inf. Educ. Technol.
  • Frequency: Monthly
  • DOI: 10.18178/IJIET
  • Editor-in-Chief: Prof. Dr. Steve Thatcher
  • Executive Editor: Ms. Nancy Y. Liu
  • Abstracting/ Indexing: Scopus (CiteScore 2022: 2.0), INSPEC (IET), UGC-CARE List (India), CNKI, EBSCO, Google Scholar
  • E-mail: ijiet@ejournal.net


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