doi: 10.7763/IJIET.2016.V6.787
Determinants of Internet Entrepreneurship Intentions among Business School Students
Yu-Min Wang
,
Yi-Shuan Lin
Abstract
This study presents the findings of an empirical study to analyze factors affecting business school students’ intentions to Internet entrepreneurship. An integrated model, based on Rogers’ (1983) innovation diffusion theory, Ajzen’s (1991) theory of planned behavior, and Internet entrepreneur characteristics, is proposed. A total of 107 business school students were surveyed. The research hypotheses were examined using multiple regression analysis. The results show that compatibility, subjective norm, and perceived behavioral control influence significantly the intention of business school students to Internet entrepreneurship. The research findings deepen our understanding of business school students ’ intentionss to become Internet entrepreneurs.
Keywords
- Internet entrepreneurship
- innovation diffusion theory
- theory of planned behavior
How to Cite
Yu-Min Wang and Yi-Shuan Lin, "Determinants of Internet Entrepreneurship Intentions among Business School Students," International Journal of Information and Education Technology, vol. 6, no. 10, pp. 754-758, 2016. https://doi.org/10.7763/IJIET.2016.V6.787
Copyright & License
Copyright © 2016 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).