doi: 10.18178/ijiet.2018.8.6.1079
Empirical Research of Motivation on Knowledge Contribution Behavior: A Perspective on Chinese Original Users from Education Multimedia Platform
Jing Du
,
Liyong Wan ,
Jingjing Xu ,
Ronghuai Huang
Abstract
The existence of original UGC of education makes learners can get learning resources through diverse channels, this will change the way of learning and the users’ active participation guarantee the generation of original UGC of education. This research is based on motivation theory, social exchange theory and self-efficacy theory, putting forward an original generating motivation hypothesis model on original UGC of education from two dimensions, individual and society, extracting 6 factors and 7 theoretical hypotheses for motivation study. The object of this empirical research is the creator of original UGC of education and verify 7 hypotheses with structural equation model. Finding that lifelong learning have a positive impact on users’ enthusiasm to generate content.
Keywords
- User generated content
- open learning resource
- motivation
- structural equation modeling
How to Cite
Jing Du, Liyong Wan, Jingjing Xu, and Ronghuai Huang, "Empirical Research of Motivation on Knowledge Contribution Behavior: A Perspective on Chinese Original Users from Education Multimedia Platform," International Journal of Information and Education Technology, vol. 8, no. 6, pp. 443-448, 2018. https://doi.org/10.18178/ijiet.2018.8.6.1079
Copyright & License
Copyright © 2018 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).