Abstract—The valorization of research results is a major
challenge for both researchers and organizations, especially in
the context of projects that do not create new products,
technologies or other tangible results. This can lead to low rates
of results usage and even low return on investment for these
projects. The intention of this paper is to propose alternatives
for research results valorization of the ROMIMAG project. The
project main goal is to analyze the Romanian imaginary, so
implicitly it is a project that will deliver intangible research
results. These proposals are made considering multiple elements:
research results nature, its activities peculiarities, its
stakeholders’ categories, traditional valorization strategies
presented in literature, the Romanian scientific research context,
and the current valorization strategy of the project. This case
study concludes that the best alternatives for diversifying
ROMIMAG valorization strategy are to perform promotion
activities that target the general public and to enlarge the
current classical promotion strategy by including alternate
modern promotion strategies.
Index Terms—Knowledge transfer, valorization, ROMIMAG, technology transfer.
The authors are with Babeş-Bolyai University, Romania (e-mail: email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org).
Cite: E. Ciocoiu, M. Dan, A. Mihăilă, and E. Crişan, "Alternatives for Research Valorization: A Case Study for the ROMIMAG Project," International Journal of Information and Education Technology vol. 9, no. 8, pp. 539-542, 2019.Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).