IJIET 2019 Vol.9(8): 539-542 ISSN: 2010-3689
doi: 10.18178/ijiet.2019.9.8.1262

Alternatives for Research Valorization: A Case Study for the ROMIMAG Project

E. Ciocoiu, M. Dan, A. Mihăilă, and E. Crişan

Abstract—The valorization of research results is a major challenge for both researchers and organizations, especially in the context of projects that do not create new products, technologies or other tangible results. This can lead to low rates of results usage and even low return on investment for these projects. The intention of this paper is to propose alternatives for research results valorization of the ROMIMAG project. The project main goal is to analyze the Romanian imaginary, so implicitly it is a project that will deliver intangible research results. These proposals are made considering multiple elements: research results nature, its activities peculiarities, its stakeholders’ categories, traditional valorization strategies presented in literature, the Romanian scientific research context, and the current valorization strategy of the project. This case study concludes that the best alternatives for diversifying ROMIMAG valorization strategy are to perform promotion activities that target the general public and to enlarge the current classical promotion strategy by including alternate modern promotion strategies.

Index Terms—Knowledge transfer, valorization, ROMIMAG, technology transfer.

The authors are with Babeş-Bolyai University, Romania (e-mail: eugenia.ciocoiu@econ.ubbcluj.ro, madalina.dan@econ.ubbcluj.ro, alin.mihaila@econ.ubbcluj.ro, emil.crisan@con.ubbcluj.ro).

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Cite: E. Ciocoiu, M. Dan, A. Mihăilă, and E. Crişan, "Alternatives for Research Valorization: A Case Study for the ROMIMAG Project," International Journal of Information and Education Technology vol. 9, no. 8, pp. 539-542, 2019.

Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

General Information

  • ISSN: 2010-3689 (Online)
  • Abbreviated Title: Int. J. Inf. Educ. Technol.
  • Frequency: Monthly
  • DOI: 10.18178/IJIET
  • Editor-in-Chief: Prof. Dr. Steve Thatcher
  • Executive Editor: Ms. Nancy Y. Liu
  • Abstracting/ Indexing: Scopus (Since 2019), EI(INSPEC, IET), EBSCO, Electronic Journals Library, Google Scholar, Crossref, etc.
  • E-mail: ijiet@ejournal.net