International Journal of
Information and Education Technology

Abstract

In the ubiquitous cyber communication society, vernacular creators participate a creative community on social media and use collaborative methods of production that are different from traditional industrial modes. This study investigates advanced media information literacy (MIL) competency for collaborative creation. A well-known case was examined, and the analysis provides a deeper understanding of interrelated factors in mixed media creation. We also extracted disruptive technologies that blur the borders between vernacular and professional production in quality. The results show that creators have more fun in making work themselves than in making profit. Users also show benevolence and make contributions to expand the community. There is importance in understanding entrepreneurship and the community in which creators cooperate with industries. We conclude that social capital resides in the connection of users. The competency of socialized creation as an advanced MIL competency is also discussed in the context of four pillars of items: socialized creation, collaborative creativity, critical eye, and building affordance.