International Journal of
Information and Education Technology

Abstract

Family and school are two important institutions in children's lives, playing a crucial role in their overall development. Effective integration of these two institutions can benefit not only students but also schools, teachers and parents. This paper has purposed the use of social networking tools, such as Facebook, to improve a parent-school relationship. In this paper, a data analysis of digital behaviours and habits of parent involved in school Facebook is presented. School demonstrate responsiveness to a parent by communicating openness to new information, suggestions, and other forms of feedback about the school activities, and maintain a welcoming, supportive stance toward parents. The paper highlights how an evolving, technology-mediated society via social media create a better relationship of home-school partnership and increase the parental involvement. These definitely have an impact on improvement of the school management in terms of idea generation, parent service, public relations, reputation management and parent-school communications.