International Journal of
Information and Education Technology

Abstract

The purposes of the research study were 1) to investigate factors essential for the development of mass communication technology graduates’ desired characteristics based on Thai qualifications framework for higher education (TQF for HEd) in order to develop learning process of mass communication technology students, 2) to design a model for development of graduates’ characteristics, and 3) to evaluate the developed model. Three steps of the research study were: 1) reviewing literature to analyze and synthesize the factors essential to the model, 2) designing the model, and 3) evaluating the model. The sample group included nine experts who specialized in education and technology, graduates’ characteristics, Thai qualifications framework for higher education, and mass communication technology education. The first research result revealed that there were seven factors essential for developing graduates’ characteristics: content skills, communication skills, technology skills, collaboration skills, thinking skills, professional and practice skills, and morality and ethics skills. The second research result showed that the model consisted of seven components and 27 subcomponents. The final research result reported that nine experts agreed that the model was appropriate in the highest level on all three aspects and the overall picture of the model.