Abstract—YouTube is the world’s most popular video
platform, which not only provides entertainment videos, but
also allows many professional or amateur teachers to upload
teaching videos for users to learn specific skills. However, most
of the current research focuses on the effectiveness of YouTube
for formal learning. In the perspective of cognitive-affective
theory of learning with media (CATLM), the informal learning
model through YouTube can also be regarded as a meaningful
learning method. Therefore, based on CATLM, this research
constructed a research model and proposed 4 research
hypotheses. For the purpose of the research, this research used
Facebook’s hand-made leather goods club to distribute
questionnaires, collected 258 questionnaires, and deleted a total
of 51 copies of questionnaires with invalid data. Then the
number of questionnaires with valid data were 207, and the
effective recovery rate was 80.2%. The data were analyzed for
reliability and validity, and SEM was used to verify the
research model. The research results showed that: 1) YouTube
self-efficacy was positively related to learning interest; 2)
YouTube self-efficacy was positively related to learning attitude;
3) Learning attitude was positively related to h learning
satisfaction; 4) Learning interest was positively related to
Index Terms—Hand-made leather goods, learning attitude, learning satisfaction, self-efficacy, YouTube.
Chih-Mei Wang is with the Department of Industrial Education, National Taiwan Normal University, Taiwan (e-mail: firstname.lastname@example.org).
Jian-Hong Ye is with the Department of Industrial Education and Institute for Research Excellence in Learning Sciences, National Taiwan Normal University, Taiwan (corresponding author; e-mail: email@example.com).
Jhen-Ni Ye is with the Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taiwan (e-mail: firstname.lastname@example.org).
Cite: Chih-Mei Wang, Jian-Hong Ye, and Jhen-Ni Ye, "Hands-on Making Leather Goods: Learning from YouTube Videos," International Journal of Information and Education Technology vol. 11, no. 6, pp. 269-276, 2021.Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).