Abstract—The purpose of this research is to fill the gap in the
Technology Acceptance Model (TAM) in the context of
multimedia-based learning in higher education. An additional
variable - namely, subjective norm, has been added to TAM,
and one of the main criticisms by the earlier researchers of it
was that the model does not account for the human and social
aspects of technology acceptance. The model has been
empirically tested by the positivist paradigm of research using a
sample size of 206 students in higher education in Kuwait, based
on the convenience sampling method. A questionnaire survey
through Google forms has been adopted to collect the
quantitative data required for the study. The data was analyzed
using the Structural Equation Modelling (SEM) technique.
Nine hypotheses were postulated based on the extended TAM,
among which six hypotheses were supported, and accordingly,
the model has been fine-tuned. The most important finding of
the study is that subjective norm has a significant and positive
impact on both perceived ease of use and attitude towards the
use of multimedia-based learning systems; however, the
subjective norm has no direct significant influence on the
intention to use. The hypothesis testing results have led to
practical implications in the form of suggestions to technology
managers in multimedia-based learning to enhance system use.
The research has both theoretical and practical implications,
and hence, will be useful to both academicians and
Index Terms—Actual system use, attitude towards use, intention to use, multimedia-based learning, perceived ease of use, perceived usefulness, subjective norm, technology acceptance model.
Rabab Alsaffar and Naser Ali are with Educational Technology Department, Public Authority for Applied Education and Training, Kuwait (e-mail: email@example.com, firstname.lastname@example.org).
Ali Alfayly is with the Computer Science Department, Public Authority for Applied Education and Training, Kuwait (e-mail: Ah.email@example.com).
Cite: Rabab Dawoud Alsaffar, Ali Alfayly, and Naser Ali, "Extended Technology Acceptance Model for Multimedia-Based Learning in Higher Education," International Journal of Information and Education Technology vol. 12, no. 12, pp. 1300-1310, 2022.
Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).