doi: 10.18178/ijiet.2025.15.6.2321
The Impact of Artificial Intelligence on Student Satisfaction in Higher Education: Opportunities and Ethical Challenges
Imane Achhibat1,*
,
Dounia Ait Lbour2 ,
Bouchra Lebzar1
- 1L-Qualimat Laboratory, Fsjes, Cadi Ayad University, Marrakech, Morocco
- 2Lamses Laboratory, Private University of Marrakech, Morocco
- Manuscript receivedFebruary 4, 2025
- revisedMarch 3, 2025
- acceptedApril 11, 2025
- publishedJune 13, 2025
Abstract
Artificial intelligence is transforming higher education, offering new strategies to enhance teaching, learning, and administration. This research explores Artificial Intelligence’s (AI) impact on student satisfaction in Morocco, focusing on academic performance, institutional image, and data privacy. Using an online survey of 956 students, quantitative analysis revealed AI’s positive effects on satisfaction via improved performance and image, though privacy concerns slightly reduced satisfaction. The study highlights the importance of balancing AI’s benefits with ethical and privacy considerations, providing theoretical insights and actionable recommendations for institutions to boost satisfaction through innovative yet responsible AI applications in education.
Keywords
- academic performance
- artificial intelligence
- data privacy
- higher education
- student satisfaction
How to Cite
Imane Achhibat, Dounia Ait Lbour, and Bouchra Lebzar, "The Impact of Artificial Intelligence on Student Satisfaction in Higher Education: Opportunities and Ethical Challenges," International Journal of Information and Education Technology, vol. 15, no. 6, pp. 1182-1192, 2025. https://doi.org/10.18178/ijiet.2025.15.6.2321
Copyright & License
Copyright © 2025 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).