International Journal of
Information and Education Technology

Abstract

This research aimed to study the characteristics of media literacy in the 21st century of undergraduate students. The 230 samples were undergraduate students of Sisaket Rajabhat University, Faculty of Education, who were studying in the second semester of 2017 academic year, derived from simple random sampling. The research instrument was a test of characteristics on media literacy using rating scale with 25 items. The data was statistically analyzed by percentage, mean, and standard deviation. The research found that most students were male and studying in the first year. The characteristics of media literacy in the 21st century of undergraduate students in 5 approaches was at the level of “much” (X= 4.24, S.D. = 0.41). Considering in any approach, the media literacy on skill accessing was at the level of “much” (X= 4.37, S.D. = 0.40), the media literacy on skill analyzing was at the level of “much” (X= 4.17, S.D. = 0.48), the media literacy on skill evaluating was at the level of “much” (X= 4.22, S.D. = 0.41), the media literacy on skill creating was at the level of “much” ( X= 4.19, S.D. = 0.59), and the media literacy on skill participating was at the level of “much” (X=4.23, S.D. = 0.52).