doi: 10.18178/ijiet.2019.9.6.1233
WeChat Users’ Information Protection Behavior Based on Prospect Theory
- Nanjing Forest Police College, Nanjing, 210023, China
Abstract
In network environment, information users’ role and position have changed greatly, and users’ experience and perception during information interaction will influence their assessment of information quality and their satisfaction. This paper tests and corrects the information quality influencing factors model from network user experience and perception view which putted forward based on previous research results with questionnaire survey research methods. The results show that the model is consisted of six dimensions, such as information features, help and support, sensory psychological, service procedure, basic function user personality literacy. The indexes of the model covers the information quality influencing factors which network user experienced and perceived from all-dimensional view during information interaction and acquisition process. It also embodies and reflects the basic characters and practical demands of network users. Research results will provide reference path which could promote information quality through optimizing user information experience and perception.
Keywords
- uses’ information protection behavior
- structural equation modeling
- prospect theory
How to Cite
Yueshu Zhao and Mingsheng Zhao, "WeChat Users’ Information Protection Behavior Based on Prospect Theory," International Journal of Information and Education Technology, vol. 9, no. 6, pp. 390-395, 2019. https://doi.org/10.18178/ijiet.2019.9.6.1233
Copyright & License
Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).