Abstract—The existence of original UGC of education makes
learners can get learning resources through diverse channels,
this will change the way of learning and the users’ active
participation guarantee the generation of original UGC of
education. This research is based on motivation theory, social
exchange theory and self-efficacy theory, putting forward an
original generating motivation hypothesis model on original
UGC of education from two dimensions, individual and society,
extracting 6 factors and 7 theoretical hypotheses for motivation
study. The object of this empirical research is the creator of
original UGC of education and verify 7 hypotheses with
structural equation model. Finding that lifelong learning have a
positive impact on users’ enthusiasm to generate content.
Index Terms—User generated content, open learning resource, motivation, structural equation modeling.
Jing Du and Jingjing Xu are with the Smart Learning Institute of Beijing Normal University, Beijing, China (e-mail: email@example.com, firstname.lastname@example.org).
Liyong Wan is with the School of Education, South-Central University For Nationalities, China (e-mail: email@example.com).
Ronghuai Huang was with Beijing Normal University, Beijing, China. He is now with the Smart Learning Institute of Beijing Normal University, Beijing, China (e-mail: firstname.lastname@example.org).
Cite: Jing Du, Liyong Wan, Jingjing Xu, and Ronghuai Huang, "Empirical Research of Motivation on Knowledge Contribution Behavior: A Perspective on Chinese Original Users from Education Multimedia Platform," International Journal of Information and Education Technology vol. 8, no. 6, pp. 443-448, 2018.