doi: 10.7763/IJIET.2015.V5.636
Using Social Media as a Managerial Platform for an Educational Development Project: Cofimvaba
Abraham Gert van der Vyver
,
B. Williams ,
M. A. Marais
Abstract
This paper contains a qualitative analysis of selected excerpts from the managerial communication records of the Cofimvaba e-textbook project. This project is conducted in the Eastern Cape, a province of South Africa. The component managers of the project use Whatsapp, a popular social media platform to engage in managerial communication. The researchers found that this unconventional platform proved to be an excellent anchor for managerial communication on the project.
Keywords
- Managerial communication
- social media
- e-textbook
- content analysis
- group behavior
How to Cite
Abraham Gert van der Vyver, B. Williams, and M. A. Marais, "Using Social Media as a Managerial Platform for an Educational Development Project: Cofimvaba," International Journal of Information and Education Technology, vol. 5, no. 12, pp. 910-913, 2015. https://doi.org/10.7763/IJIET.2015.V5.636
Copyright & License
Copyright © 2015 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).